Friday, May 22, 2009

ZOMBIE TYPE 1: PRODBLOG #1

We've got a cool project coming up that we thought merited a production blog.  And, as many of our projects are subject to re-prioritization due to factors out of our control, we wanted to wait until we were pretty far along before we started.

So, we're gonna start showing our first work in progress: an 8" "Mego-style" Zombie action figure, being developed exclusively for the upcoming MonsterMania horror convention, June 12-14 in Hartford, Connecticut

First, a brief word about MonsterMania:
MonsterMania is the biggest horror convention on the East Coast.  Thousands of fans gather 2-3 times a year at their usual location in Cherry Hill, New Jersey, to meet big-name horror/cult personalities, see rare or upcoming films and buy great horror-themed merchandise (like ours!).

This year, promoter Dave Hagan is bringing MonsterMania to New England, with a huge event featuring Bruce (Evil Dead) Campbell and Freddy Krueger himself, Robert Englund and dozens of other guests coming to the Crowne Plaza in Hartford, CT.  It's gonna be a biggie, and we'll be there with our usual huge footprint, managed by crackerjack FearWerx Brand Manager Scott Lefebvre.  We've been to every one since early 2006, and it's our flagship show.

About our action figures
Our sister brand, EMCE Toys, specializes in producing 8" figures in the classic MEGO style.  We produced Star Trek and Planet of the Apes figures with our partners Diamond Select Toys and launched our own Night of the Living Dead figures over the last 2 years.  You can visit the EMCE site at the link on the right side of this page, and you can pick up the NOTLD figures at the FearWerx store.

The figures are typically produced in China, and feature rugged ABS bodies and PVS rotocast heads like the old MEGO figures (only better!).

However, the figures we're producing for Monster Mania are going to be limited to a few at that show, and since you can only do rotocast PVC in large quantities, we're doing the head in solid resin, the first in our new series of EMCE "Hardhedz".

It's my first time, so be gentle with me.

2009 has been a very busy year for the FearWerx brand, as well as all the other endeavors under the SphereWerx "corporate" banner: EMCE Toys, SciFiWerx, HeroWerx, KlickWerx, etc.

Because we're all so busy, the interactive part of SphereWerx, the "KlickWerx" brand, is too busy with other interactive endeavors to work on our own web-related projects.  hence, our web presence is kinda all over the place.  The phrase "The cobbler's children go without shoes" couldn't describe us better.  In fact, the very first SphereWerx site was nothing more than a static apology:
And if you visit the corporate site now, you'll see that it hasn't really changed much.

However, the FearWerx brand needed a place to post news and information, and the homegrown code in the FearWerx e-store just wasn't cutting it.

So, here we are.  It ain't pretty, but it's useful.  Like a Prius or a Spork.  And this is our first time, so be nice to us.  We'll get this blogging thing sooner or later.

- Joe Sena
President/Creative Director
SphereWerx Micromedia